In recent years social media spread their wings to the every field of life. We are now addicted to social media and micro bogging sites. Last year social media did not have as much impact on SEO as expected by experts. If you have seen in recent years social media gains unexpected popularity over other sites. In my opinion in 2012 social media will leave a remarkable foot prints in terms of SEO. Social media is going to have even more impact on search.
Social media is now become a trend among people of different kind of background and is more popular among teenagers. Social media is adapted by almost every kind business, small or big. Organizations show a huge interest over social media and micro blogging sites.
Impact of social media on your business
Presence on social media is very important for organizations in terms of business and availability.
Social media is a very good way to connect your target audience or customers. It helps organizations in terms of customer opinions and reviews. Social media is a very good platform to get product reviews and brand popularity. It also helps organizations to gain popularity. Social media is key for service industries to gain customer base and popularity.
For small businesses, and particularly solo operations, this means that online marketing could potentially take even more time. Just imagine it, if Google suddenly starts delivering results that are clearly influenced by social media, all the SEOs will be jumping in that direction more than ever. Small businesses could find themselves feeling forced to spend even more time on social media.
Few facts about social media
How to use social media for business
Build a social media marketing team to optimize your marketing cost. When you are building your team, it is very important to choose right members in your team. Each member should passionate about your business and want to be involved in your social media marketing efforts.
Firstly appoint a social media manager to oversee the implementation of the social media marketing strategy.
Then appoint community engagers who become the online face of the company, interacting with and engaging with the online community.
And lastly appoint content creators to create the content that gets posted to social media sites.
Start monitoring to know what is said about you and what is said about your competitor. This will help you generate leads, keep you abreast of what is going on in the industry, identify your key influencers, discover your audience, discover who is producing and who is consuming content within your industry, and allow you to respond and engage with your audience in real time.
Establish your goals very closely for what reasons you are using social media. Collect data from there and choose the metrics you will monitor based on your goals for social media marketing. To define your audience you need to know what is your audience doing online and where does they hang out online. Choose a social media platform that make sense for your business and where your audience is. Design a good action plan for your target audience. Social media involvement needs to be targeted and consistent engagement with your audience. what type of content you will post, and how often you will post content should be pre planned. Collect the response data from there, analyze and tweak your action plan to increase your effectiveness. If some of your plans not working then simply change them.
Social media is creating a competitive advantage. It differentiate your brand by being part of your industry’s conversations and broadening your business centers of influence and make business sustainable. Connecting and following your industry’s leaders through social media is an alternative way to stay atop trends. This way you will always offer your customers and clients the latest.
Social media is now become a trend among people of different kind of background and is more popular among teenagers. Social media is adapted by almost every kind business, small or big. Organizations show a huge interest over social media and micro blogging sites.
Impact of social media on your business
Presence on social media is very important for organizations in terms of business and availability.
Social media is a very good way to connect your target audience or customers. It helps organizations in terms of customer opinions and reviews. Social media is a very good platform to get product reviews and brand popularity. It also helps organizations to gain popularity. Social media is key for service industries to gain customer base and popularity.
For small businesses, and particularly solo operations, this means that online marketing could potentially take even more time. Just imagine it, if Google suddenly starts delivering results that are clearly influenced by social media, all the SEOs will be jumping in that direction more than ever. Small businesses could find themselves feeling forced to spend even more time on social media.
Few facts about social media
- B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010
- 69% of B2B marketers are shifting their budgets toward social media. Source: MarketingSherpa, October 2010
- 41% of B2B companies are acquiring customers through Facebook. Source: Hubspot, State of Inbound Marketing Report, 2011
- 86% of B2B companies are using social media, compared to 82% of B2C companies. Source: White Horse, March 2010
- Social media helps B2B marketers improve search results. Source: BtoB Magazine, July 2010
How to use social media for business
Build a social media marketing team to optimize your marketing cost. When you are building your team, it is very important to choose right members in your team. Each member should passionate about your business and want to be involved in your social media marketing efforts.
Firstly appoint a social media manager to oversee the implementation of the social media marketing strategy.
Then appoint community engagers who become the online face of the company, interacting with and engaging with the online community.
And lastly appoint content creators to create the content that gets posted to social media sites.
Start monitoring to know what is said about you and what is said about your competitor. This will help you generate leads, keep you abreast of what is going on in the industry, identify your key influencers, discover your audience, discover who is producing and who is consuming content within your industry, and allow you to respond and engage with your audience in real time.
Establish your goals very closely for what reasons you are using social media. Collect data from there and choose the metrics you will monitor based on your goals for social media marketing. To define your audience you need to know what is your audience doing online and where does they hang out online. Choose a social media platform that make sense for your business and where your audience is. Design a good action plan for your target audience. Social media involvement needs to be targeted and consistent engagement with your audience. what type of content you will post, and how often you will post content should be pre planned. Collect the response data from there, analyze and tweak your action plan to increase your effectiveness. If some of your plans not working then simply change them.
Social media is creating a competitive advantage. It differentiate your brand by being part of your industry’s conversations and broadening your business centers of influence and make business sustainable. Connecting and following your industry’s leaders through social media is an alternative way to stay atop trends. This way you will always offer your customers and clients the latest.
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